business prepares for recession by diversifying customer base

Diversifying Your Customers for Long Term Business Success

The longevity of a business relies on sales and customers, but what if you could expand your consumer base? Connect with customers outside of your target audience? Try diversifying your customers. Diversifying customers mean reaching out to consumers beyond the “regulars.” Perhaps you could sell your product to both the young millennial and the elderly…

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creating a good brand strategy

The Anatomy of a Good Brand

Failing to prioritize the importance of a good brand design could be hindering your company’s ability to be a recognizable name within your industry. Every business, whether it is a small business or a fortune 500, goes through the process of branding (or rebranding) at some point in time. Branding ultimately helps your company establish…

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