marketing tactics for publishing houses

Marketing for Publishing House

Marketing Tactics for Publishing House There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big…

what is SEO

What is SEO?

SEO seems to be the buzzword of the decade. Whether you’re a blogger, a business owner, a marketer or an artist, you’ve probably heard of SEO. Maybe you’ve even taken an SEO audit, watched a few YouTube videos, or talked about it with your marketing team. But what is SEO? If you’ve been afraid to…

networking tips for business owners

Networking Tips for Small Business Owners

Networking Tips for Small Business Owners “Networking” is one of those words that everyone responds to differently. If you’re a charming, extroverted, people-oriented person, then networking probably feels no different than holding a normal conversation. If you’re more of a thinker than a talker, networking might be something that worries, irritates, or even terrifies you.…

creative copywriting for marketing colors coming out of computer

How Creative Writing Can Improve Your Marketing

How Creative Writing Can Improve Your Marketing Copy Everyone loves good writing. Whether it’s a novel, movie script, or Buzzfeed article, a good story or article happens not just because the content itself is interesting, but because the writing makes it interesting. The same can be said for marketing. Great content can fall flat if…