marketing tactics for publishing houses

Marketing for Publishing House

Marketing Tactics for Publishing House There’s a big misconception that the literary industry is struggling to stay afloat. However, book publishers know that the opposite is true. Book readership remains steady in the United States, and publishers are continuously reporting greater profits each quarter. So, why the misconception? Though profits are up for the Big…

what is SEO

What is SEO?

SEO seems to be the buzzword of the decade. Whether you’re a blogger, a business owner, a marketer or an artist, you’ve probably heard of SEO. Maybe you’ve even taken an SEO audit, watched a few YouTube videos, or talked about it with your marketing team. But what is SEO? If you’ve been afraid to…