business prepares for recession by diversifying customer base

Diversifying Your Customers for Long Term Business Success

The longevity of a business relies on sales and customers, but what if you could expand your consumer base? Connect with customers outside of your target audience? Try diversifying your customers. Diversifying customers mean reaching out to consumers beyond the “regulars.” Perhaps you could sell your product to both the young millennial and the elderly…

networking tips for business owners

Networking Tips for Small Business Owners

Networking Tips for Small Business Owners “Networking” is one of those words that everyone responds to differently. If you’re a charming, extroverted, people-oriented person, then networking probably feels no different than holding a normal conversation. If you’re more of a thinker than a talker, networking might be something that worries, irritates, or even terrifies you.…