Branding isn’t just about your company’s identity, it’s about creating a community. Your brand attracts people who share a common interest, and for many companies, their communities are an untapped source of potential. Brands that leverage the power of their community are best positioned to scale long term and foster growth year over year.
Our wonderful client Writers.com is a great example of this. As one of the oldest creative writing platforms on the internet, Writers.com believes that writing is a skill that anyone can harness – they just need the right resources. By offering intensive writing workshops in a multitude of genres, Writers.com helps future authors find their voice, and also their next writing community. Let’s take a look at how our client has built a powerful brand for themselves.
What is Writers.com?
Almost as old as the internet, Writers.com started in 1995 with a mission: deliver high-quality instruction in creative writing to anyone around the world. A quarter of a century later, they’ve done just that. Writers.com students have ranged from the arctic circle to cruise ships on the seven seas, and their quality instructors include an NYU professor, an old friend of Alan Ginsberg, and a Hollywood producer.
If you want to be a writer, Writers.com has something for everyone. They offer writing courses in every genre, with the support and instruction necessary to write the next NYT Bestseller. You can also choose to do personal coaching and private classes! On top of affordable rates and one-of-a-kind teachers, Writers.com offers value in the one thing the company understands best: community.
The Writers.com brand
Writing doesn’t happen in a vacuum, it happens in a shared space with constructive, empathetic others. You might produce your first draft completely alone, surrounded by stacks of books and coffee mugs and candles piled on top of a dusty desk, but when it comes to editing and polishing, community is essential.
Writers.com understands this better than anyone else. By connecting creatives from across the globe with a shared passion for the craft, members of the site receive more than just quality instruction; they receive quality companionship. By featuring their instructors and talented students in weekly newsletters, and by celebrating each individual student’s growth and accomplishment, Writers.com makes you proud to be an alum of the program – as alumni certainly should be.
How Summit Collaborations Helps
Since taking on this wonderful client, Summit Collaborations has done the following:
- Create a marketing roadmap including in-depth audience personas and brand messaging
- Crafted and designed an ebook on the art of creating characters – download it here by visiting Writers.com
- Started a social media campaign to help foster community both inside and outside of the classroom. Join the public page for writing prompts, quotes, and tips!
- Developed a community page on the Writers.com site to publicly feature the shared talents and successes of the Writers.com community
The Future of Writing
It used to be that very few people could be writers. Either you received a private, closed-door education that gave you access to an exclusive ivory tower of publishers, or you were funded by a generous grant or donor who expected you to produce art with a specific agenda.
Nowadays, thanks to broader education access and a shared love of the craft, anyone can be a writer – you just need that extra push. By offering talented instruction and a unique digital community, Writers.com is at the forefront of the modern literary revolution.
If you’re looking to improve your writing, take a look at their creative writing courses. And, if you’re an author, publisher, or workshop looking to boost your brand and marketing, see what Summit Collaboration can do for you!