Using Hashtags on Instagram
Instagram is a great social platform to showcase quality images of your products, share helpful information with your followers, and connect to a larger community of like-minded people. How exactly do you connect with a community on Instagram? The answer is simple: use hashtags!
Why Use Hashtags?
There are many reasons to use hashtags! You can increase your chance of being seen by ideal followers when you incorporate the hashtags that they are also following. Using hashtags that are pertinent to your brand, business or product will help you connect with a larger community that you may not otherwise meet.
Some brands create their own unique hashtags so that their loyal followers and customers can be a part of your online brand community. Those hashtags help create more engagement between your brand and your loyal audience.
If you want to participate in larger campaigns such as holidays or other social fads, using hashtags is the way to go. By using the collaborative hashtag, you join the conversation and participate in the larger campaign taking place.
How to Choose Hashtags
Choosing hashtags seems to be the most difficult part of incorporating them. A little bit of competitor research goes a long way when choosing which hashtags to use. Figure out who your competitors are as well as who your ideal audience is.
Take note of what hashtags your competitors are using and do a little research into those hashtags! Click on them and see what kind of posts are also using those hashtags.
Find your ideal customers on Instagram and look at what hashtags they are interacting with. Click on those hashtags as well and investigate further.
Tools to Help You
Once you’ve done some research into what kinds of hashtags you think you should be using, seek out a helpful online tool to help you cultivate hashtags. Check out two of our favorites:
This free tool will help you cultivate hashtags by using keywords. It is simple and easy-to-use!
All Hashtag has been around for a while and as such as greatly improved their offerings! You can get the top 30 hashtags for your keywords in just the click of a button. There are many options to explore using this tool.
Need More Help?
If hashtags and social media marketing feel a bit over your head, don’t worry! Summit Collaborations is prepared to help you navigate the world of social media marketing to grow your business online. Reach out to us today for more information, we’d be glad to go over our services!